Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.
Meet Hugo, the wonderfully cuddly monkey who is always ready hugs. Made from soft caramel-coloured plush and wrapped in a Australian merino wool striped scarf, he has a warmth and playfulness that babies and toddlers love. A favourite for babies first toy.
Hugo loves making music and playing as loudly as he can and putting on puppet shows with his friends. He doesn't like beans.
Soft plush is naturally gentle and beautifully tactile — ideal for newborns and young children.
- Suitable from birth
- Measures 20cm
- Australian designed