Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.
Harold is a soft plush elephant toy who loves a party and is always the first to arrive at any birthday celebration.
Made from soft biscuit plush, he wears a classic blue gingham bow tie and a navy party hat topped with a pom-pom. His corduroy ears and feet add just the right amount of texture and charm.
He loves building forts in his room and pretending he is the king, toasting marshmallows over a campfire, and singing at the top of his voice. He doesn’t like smelly cheese.
Each Harold elephant comes with his own character tag — a small story in his own words, because every forever friend deserves a proper introduction.
Harold also includes a set of interchangeable felt numbers (1–11), making him a thoughtful keepsake for birthdays and special moments. Simply swap the number as your little one grows and he is ready for every occasion.
He’s the kind of loyal companion who shows up for every little moment worth remembering.
- Suitable from birth
- Measures 30cm
- Australian designed