Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Meet Beatrice, the little rabbit who takes being fancy very seriously. Made from vanilla cream super soft plush fabric with chartreuse Australian merino wool pom poms, she has a playfulness that makes her impossible to resist. A unique baby shower gift or birthday surprise.
Beatrice loves performing concerts with her sister Fran, pretending they are pop stars. She doesn't like spicy food. Each Beatrice rabbit comes with her own character tag — a small story in her own words, because every forever friend deserves a proper introduction.
Super soft plush and Australian merino wool chartreuse pom poms make Beatrice as lovely to look at as she is to cuddle.
- Suitable from birth
- Measures 28cm
- Australian designed