Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.
Winnie Rabbit is made using the softest biscuit-coloured plush and finished with a hand-crocheted blush-pink and mustard flower stitched at her neck. At 20cm, she is the perfect size for little hands and big hugs. Winnie loves to sing (at full volume!), host sunny tea parties and play dress-ups with her mum.
She doesn’t like soap in her eyes
- Suitable from birth
- Measures 20cm
- Australian designed