Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.
Petunia is one of our favourite forever friends. Made with unique cotton plush fabric and a cozy Australian merino wool knitted beanie, she loves ice-cream sundaes, collecting everything, and playing on her swings. She doesn't like spinach.
- Suitable from birth
- Measures 25cm
- Australian designed