Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.
Made with our unique cotton plush fabric, Murphy bear wears a knitted tan scarf made with Australian merino wool.
He loves to climb trees
and ride his bike very fast
pretend to be an astronaut
or a sailor on the high seas
He doesn't like bedtime
- Suitable from birth
- Measures 25cm
- Australian designed