Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.
Betsy Cat is made from soft 100% snow-coloured cotton plush, with chocolate-coloured hands and feet for extra contrast and charm. She wears a cosy Australian merino wool knitted cardigan, with a sweet blush-pink hand-crocheted flower button.
Betsy loves spinning in circles until she tumbles to the floor, playing silly games with her friends.
She doesn’t like itchy socks
- Suitable from birth
- Measures 25cm
- Australian designed