Jellycat is one of the world's leading luxury soft toy companies. Established in London in 1999, their toys are incredibly soft, sweet, often humorous, and always adorable!
Rufus Bear is a bit of a timeless gent. His silky-tufty fur, soft trumpet legs and classic nuzzly snout wouldn't look out of place in a black-and-white photo. But you can cuddle this bear in full technicolor gingerbread glory!