Jellycat is one of the world's leading luxury soft toy companies. Established in London in 1999, their toys are incredibly soft, sweet, often humorous, and always adorable!
Backpack Puppy is one intrepid dog, and they've packed a rucksack that looks just like them! This oatmeal pup has a cocoa patch tummy, flopsy brown ears and a button nose. Their backpack unfastens with a cotton stripe lining – the perfect place to keep a treasure map!